Freeplay Music Group began after Troy released several music projects in a short amount of time which included the Free Play Series, engaging the streets with his witty lyricism and raw delivery. As his popularity grew in 2015 and beyond, the brand became official, prompting Troy to take time to study business, marketing, and effective management. Despite the pandemic, in 2021, the label became fully-functional. Troy has always incorporated his San Francisco-Fillmore roots into his brand, noting that in his neighborhood growing up, people were either “athletes or drug dealers; so the struggle is real.” His desire and mission with Freeplay Music Group is to be an example, and change people’s “can’t” to “can.”
